Sportswear Design
Whether the project is a simple logo graphic tee or a complex, cut-and-sew collection, all Sportswear Design involves communicating ideas from concept to fruition. Identifying the consumer and translating current trends into a cohesive merchandise line are the foundation steps of the Sportswear Design process. To follow are examples from my most recent project, Par(x), a startup golf apparel collection for men and women.
The Par(x) range was developed from scratch and included knits, wovens, tops, bottoms, light outerwear, headwear, accessories and graphic tees. Unlike the rest of the golf industry which is a sea of synthetics, Par(x) is the first golf apparel collection to introduce the use of Filium® activated cotton fabrics. To follow are select style boards. To see more examples of the Par(x) design process , please click here.
All styles in the Par(x) collection were named after an iconic golfer to establish style familiarity with the consumer and to pay homage to the growing global diversity of the sport.
The range blended golf fashion inspiration from yesteryear to the modern era. This print draws inspiration from Northwest Urban art.
This style reimagines the cardigan with a modern twist. The argyle pattern is updated into a hex design that incorporates X branding.
Custom jacqaurd stripe rib collars and cuffs provide tasteful branding details.
Developing yarn dye knit fabrics such as this birdseye pique reduces fabric wastage, which complemented the sustainability ethos of the brand.
Updating retro camp shirt style with the signature X Camo print provided apres golf clubhouse looks.
X Camo is a signature pattern created for Par(x). It is a single color camouflage print made entirely of X's in different font weights.
The Par(x) trademark logo... The "P" shaped symbols stand for Par(x) and reflect a golf club. The circular shape represents a golf swing.