Content Creation
A company’s credibility and authenticity is not just in the goods and services it provides. It’s in its brand story, its values and the relationships with the community it supplies. Through Content Creation I have helped clients craft their OWN Media to communicate what matters to them.
By combining copy writing, graphic design, photo/videography and editing, I was able to convey the aspects of Par(x) beyond the product. I was able to communicate the lifestyle of the brand to various demographics in the golfing universe. More importantly, I was able to provide content nuggets in the 8 - 10 second attention span of today’s social media user. Below are examples of these various nuggets. Some have been combined into preview reels for viewing convenience.This is the animated version of the Par(x) trademark. It illustrates the golf swing inspiration behind the logo design. It introduces the tag line ”Keeping the Fairways Green” (a nod to the brand’s sustainability stance), and it serves as a Production Logo that could be added to video content.
Not Your Father’s Golf
This is a branded video use to introduce Par(x) as a lifestyle brand for the modern golfer; Stylish, Laid Back, Fashionable, Inclusive.
Fairway ‘Fits
#FaiirwayFits was a way to introduce a coordinated outfit from head to toe while communicating a brand message. This reel showcases 8 ten second brand messages featuring three different outfits.
By running different variations on different social platforms, the client was able to see which outfit or brand message resonated with the consumer.
Fairway ‘Fits Landscape
Like the above Fairway ‘Fits, this content is formatted in a horizontal aspect ratio.
Animated GIFs
The creation of Animated GIF’s for Par(x) was a cost effective solution to animate email content and to generate new content by repurposing previously captured photos. Because of their small file size, GIFs are very versatile.
Style Icons
With each Par(x) style being named after an iconic golfer, the birthday for each golfer created nearly thirty annual promotional opportunities. These short reels provided consumers golf trivia content that segued into a win-win one day sale for that style.
BFCM GIFs
Above are examples developed for Par(x)’s Black Friday Cyber Monday (BFCM) promotion. In these instances type became animated or imagery created a stop motion effect.
First and Stewart Features
Cleverelevance produced and directed a series of two dozen content features for First and Stewart. To follow are a sample of these short clips featuring current brands being introduced in the market.Native Youth
Creative Director and Founder Ash Kumar talks about his brand Native Youth sportswear with First and Stewart.
Lathbridge by Patrick Cox
Patrick Cox discusses his brand Lathbridge.
Daily Paper by J. Osei
Jefferson Osei discusses the origins of Daily Paper.
Stewart Leather
Stewart is a leather manufacturer just outside of Florence Italy that specializes in military jackets with a vintage feel.